Thursday, 13 December 2012

Android Continues to Win 'Mobile War' Against Apple



Towards the end of the year, a lot of reviews and reviews about smartphones this year. However, the most interesting is how Android continues to dominate the smartphone market. Quoting from bloomberg.com, according to Eric Schmidt (Google Chairman), Google Inc.'s Android. (GOOG) still beat the greatness of Apple Inc. (AAPL) in the mobile application market when compared to what have experienced by Microsoft Corp.. (MSFT) currently dominate the desktop software in 1990.

Speaking during an interview session at Bloomberg headquarters in New York, Eric Schmidt confirmed that the explosion in demand for Android smartphones helped Google to continue to dominate the market compared to other software providers. Even Android dominate 72% in the third quarter with an activation of 1.3 million devices while Apple only got 14% only. If the past 20 years the fight just happened about Microsoft versus Apple, Android is now only able to bring great change to win the fight unanimously.

Schmidt explained how Google attract users and advertisers to trust in the devices used and turned away from traditional computers. By presenting Android, Google provides revenue to the partner hardware makers like Samsung for example. The sacrifice was not in vain because it is done for the purpose of profit from advertising and internet services. Core strategy is finally making a larger profit. Another strategy, Google did not make the full control and there are no full advantage with an open OS goodness.

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